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What should be in a Casting Breakdown?

  • the product or service being advertised
  • which union the commercial is being produced under
  • the ad agency/producer
  • the production house
  • date and location of audition
  • callback date (if applicable), wardrobe fitting date (if applicable)
  • the shooting dates & city where the shooting will take place
  • the type of commercial (ex. TV or web…)
  • how many spots
  • when and where to submit (usually by email)
  • synopsis of spot(s)
  • description of characters
  • competitors/product conflict
  • AND THE FEES/RATES…

Remember:
As per article 503 of the National Commercial Agreement, a written notice (such as casting breakdowns) advising “scale only” or “non-negotiable” is not permitted.

 
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